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Today is iBlog7: the 7th Philippine Blogging Summit organized by Miss Janette Toral and blogger volunteers! Today, I’ll be able to meet some of my co-bloggers and I’d be able to expand my network (hopefully!). In any case, I’m really glad to finally attend my fifth iBlog! Woohoo. Updates will be posted here while the program progresses.

For the complete list of speakers and other updates about iBlog 7, check the link here.

09:15 – Program started. Flow Galindez welcomed everyone. Her partner Ms. Junelle had her welcome remarks.

09:20 – Mr. Jayson Biadog of jaysonbiadog.com started his speech about “Organizing Online Contests”

Organizing Online Contests
“Contest Are Everywhere, Winning Habit is Everything”
Content
Marketing
Advocacy

KISS – Keep it Simple Stupid
Seek and Find Sponsors
Give Recognition/Awards

Reward for Cooperation

09:30 – PR through Social Media by Mr. Ruben Licera.

Publicity Through Social Media Marketing

Certified Internet Marketing Specialist (RLCOMM)
Ruben Licera Jr.

Professional Bloggers are professional social media
marketers.

KNOW YOUR AUDIENCE
You have to target a certain market.

DEVELOP A MESSAGE

SETUP YOUR BASE
Your social media platforms. But this is just the beginning of your campaign.

ENGAGE
When message, content and creativity merge together, public relations progress.

–> DISTILL
Use Google Reader, Google Alerts. Post message through Posterous, ping.fm and Networked Blogs.
—> ENGAGE
in a discussion then push the message with Networked Blogs and Ping.
—> SEO
Content is always king.

INCREASE SUBSCRIBERS
All social media platforms are tools for influence so you will have followers and subscribers. No follower = site is meaningless.

BLOGGING with INTEGRITY
Earth Rullian Arboleda

ON ATTENDING EVENTS
Gate crashing or tagging along a friend without organizer’s approval is a no-no.
Don’t be late.
Tolerating late invites.
Listen to the speaker.

ON CONTENT & PROMOTIONS
Disclose dealings if not per post, site-wde.
Don’t copy paste press releases.
Don’t be garapal.

ON BLOGGER RELATIONSHIPS
Be nice to everyone, online and OFFLINE.
Don’t use other people’s name for own’s sake. Never name drop.

Blogging for money is okay.

Be the Social Media and Blogging Champion in your Company
Mr. Regnard Raquedan
Wow, this guy is a BSGE graduate here in UP Diliman. Got myself thinking.

Didn’t get anything from it.

CARL OPLE’s 10 POWERFUL BLOGGING TIPS
01. Maximize your best blog entries – Turn that entry as billboard for other contents in your blog.
02. Social media is not just putting a “Share” button. It’s just step one. Make sharable content. Social capital. This is long-term, like a bank, about building connections and relationships. Create Facebook pages for your blog entries.
03. Be relevant. Be relevant to your audience.
04. Don’t think small. It will never become big if you think of blogging as just a hobby or anything small.
05. Learn Powerpoint because you need to submit proposals.
06. Build content partnerships.
07. Go for direct advertisers. Don’t settle for things you get through the network.
08. Don’t just rely in advertising. Choose a product.
09. Become better writers.
10. Care. For your neighbors, reply, reply, reply.

(His presentation can be downloaded here: http://newmedia.com.ph)

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Wow, this is my fifth time to attend iBlog7 – the 7th Philippine Blogging Summit! This was the first time I wasn’t able to make a plug post for it too. Oh well, I’d probably miss some of the talks due to my academic requirements but I hope to be able to pass by today.

In any case, I’ll be posting here snippets of the day-long summit (like every year) so be sure to check my post out.

LIVE BLOGGING FOR IBLOG7

Here’s the comprehensive flow of the program for today and tomorrow.

Day 1 (April 1, 2011)

9:00 – 9:15 Welcome
9:15 – 9:35 Blogger Etiquette: How to be a Blogger with Integrity (Earth Rullan)
9:45 – 10:05 Public Relations Success through Effective Social Media Management (Ruben Licera Jr.)

BREAK

10:45 – 10:55 Be the Blogging and Social Media Champion in your Company (Regnard Raquedan)
11:05 – 11:25 Blog Traffic 102 (Melvin Dichoso)
11:35 – 11:55 Organizing Online Contest (Jayson Biadog and another resource person)

BREAK

1:30 – 2:00 Sponsor Keynote: Howie Severino, GMA News Online
2:15 – 2:35 Offline Marketing for your Blog (Ginger Arboleda)
2:45 – 3:05 Ten Power Blogging Advance Tips (Carlo Ople)

BREAK

3:45 – 4:05 Earning from Blogging (EJ Arboleda)
4:15 – 4:25 Are we ready for a National Bloggers Association or Professional Bloggers Association? (Janette Toral)

Raffle, Group Picture

Day 2 (April 2, 2011)

9:00 – 9:15 Welcome
9:15 – 9:35 Sponsor Keynote: Roby Alampay, Interaksyon TV5
9:45 – 10:15 Blogging 101 (Jonel Uy & Jinkee Umali)

BREAK

11:00 – 11:20 Podcasting 101 (Adrian Jeric Peña)
11:30 – 11:50 Dealing with Writer’s Block (Roy Dela Cruz)

BREAK

1:00 – 1:15 Intermission Performance UP Choral
1:15 – 2:00 Blogging for Advocacy (Sonnie Santos, Grace Nicolas, Ivan Henares)
2:15 – 2:35 Blog Traffic without SEO (Fitz Villafuerte)

BREAK

3:15 – 3:35 Your Blog and Facebook (Mon Macutay)
3:45 – 4:05 Building a Discussion Community (Michael Rubio)
4:15 – 4:35 Blogging, Social Networks, Online Relationships as Support System (Ria Tirazona)

Raffle, Group Picture

Emcees: Flowell Galindez and Atty. Michelle Dy (UP-ISP)

See you folks at iBlog7!

Monitor discussions about iBlog7 (#iblog7).

P.S. iBlog7 is currently looking for event sponsors.

Here are some more details about the iBlog7: the Philippine Blogging Summit from the main website.

iBlog7: The 7th Philippine Blogging Summit will be on April 1 and 2, 2011 at the Malcolm Theater, UP College of Law, UP Diliman, Quezon City from 8 am to 5 pm.

Note that the first 250 registered participants to come early (on or before 9 am) will be given food stub and participant kit. Afterwards, remaining food stubs and participant kits shall be given to early walk-ins.

iBlog7 is a 2-day event. The first day (April 1) is targeted for businesses and entrepreneurs wanting to understand how to tap blogs as a medium to promote their products and services. The second day (April 2) is meant to everyone interested about blogging.

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If you want to read on the highlights of iBlog6 Day 1 Morning Session, please click the link provided.

For the second day of the event, I expect a lot of familiar faces to come at the iBlog6. Of course, we will probably see more cliques and groups of bloggers tomorrow as the iBlog6 culminates. I also hope that I would still be able to get a shirt for this year, or possibly more. My goal for tomorrow is to be a bit more sociable and meet with those people whom I have met or came across with over the internet for the past year. I hope to see you all guys there tomorrow! I am really excited to meet more bloggers, and most especially the talk of Mr. Marhgil Macuha, a well-known problogger. I am currently reading his Guerilla Blogging SEO E-Book and have been learning a lot.

(more…)

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